All One Communication's Audience-Centered Communication Planning is a systematic process of analysis that anchors communication campaigns in logic and evidence.
At each step, there are questions that determine the communication choices.Using a systematic series of steps based on questions planners should ask to make sure they are making good communication choices. Following this process assures that the communication planning stays on track and remains focused on the problem and the audience
All One Communication will teach your team how to follow this 14 step process, so they can develop communication campaigns and activities that make sense and are likely to work.
1. IDENTIFY THE PROBLEM
2. IDENTIFY THE TARGET AUDIENCE
3. IDENTIFY A BEHAVIOR CHANGE GOAL
4. CONDUCT AUDIENCE RESEARCH
5. CONDUCT AUDIENCE ANALYSIS
6. DEVELOP COMMUNICATION OBJECTIVES
7. DEVELOP A COMMUNICATION CONCEPT
8. CHOOSE A CHANNEL
9. DEVELOP MESSAGES
11. DEVELOP MATERIALS
12. PLAN FOR IMPLEMENTATION
13. PLAN FOR FEEDBACK
14. PLAN FOR EVALUATION
Contact us using the form below to obtain permission and further guidance on the use our process.