​At each step, there are questions that determine the communication choices.Using a systematic series of steps based on questions planners should ask to make sure they are making good communication choices. Following this process assures that the communication planning stays on track and remains  focused on the problem and the audience

 

The Process

All One Communication will teach your team how to follow this 14 step process, so they can develop communication campaigns and activities that make sense and are likely to work.

1.    IDENTIFY THE PROBLEM

2.    IDENTIFY THE TARGET AUDIENCE

3.    IDENTIFY A BEHAVIOR CHANGE GOAL

4.    CONDUCT AUDIENCE RESEARCH

5.    CONDUCT AUDIENCE ANALYSIS

6.    DEVELOP COMMUNICATION OBJECTIVES

7.    DEVELOP A COMMUNICATION CONCEPT

8.    CHOOSE A CHANNEL

9.    DEVELOP MESSAGES

10.  PRETEST

11.  DEVELOP MATERIALS

12.  PLAN FOR IMPLEMENTATION

13.  PLAN FOR FEEDBACK

14.  PLAN FOR EVALUATION

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